{"id":166547,"date":"2023-03-07T15:14:57","date_gmt":"2023-03-07T15:14:57","guid":{"rendered":"https:\/\/www.soulcentralmagazine.com\/?p=166547"},"modified":"2023-03-07T15:14:57","modified_gmt":"2023-03-07T15:14:57","slug":"fashion-community-and-commerce-converge-at-the-february-2023-editions-of-magic-project-and-sourcing-at-magic-las-vegas","status":"publish","type":"post","link":"https:\/\/soulcentralmagazine.com\/index.php\/2023\/03\/07\/fashion-community-and-commerce-converge-at-the-february-2023-editions-of-magic-project-and-sourcing-at-magic-las-vegas\/","title":{"rendered":"Fashion, Community and Commerce Converge at the February 2023 Editions of MAGIC, PROJECT and Sourcing at MAGIC Las Vegas."},"content":{"rendered":"

New<\/span> York, NY (February<\/span> 21<\/span>, 2023)<\/span> Informa Markets Fashion<\/span>,<\/span> organizers of the largest<\/span>
the wholesale<\/span> fashion<\/span> market<\/span> in the United States<\/span>, comprised of three co<\/span>–<\/span>located shows<\/span> MAGIC<\/span>, <\/span>PROJECT<\/span> and<\/span> Sourcing at MAGIC<\/span> c<\/span>oncluded their<\/span> three<\/span>–<\/span>day<\/span> event<\/span> which<\/span> hosted over<\/span> 25,000 <\/span>attendees<\/span> including<\/span> retail<\/span> buyers, press, influencers<\/span>,<\/span> participating brands,<\/span> an<\/span>d more<\/span>,<\/span> at the Las <\/span>Vegas Convention Center, February 13<\/span>–<\/span>15, 2023.<\/span> Each of the co<\/span>–<\/span>located shows<\/span> featured<\/span> a vast <\/span>array of exhibit<\/span>ing brands<\/span>, experiences<\/span>,<\/span> and live pane<\/span>l<\/span> sessions<\/span> which<\/span> offered<\/span> attendees a<\/span> 360<\/span>–<\/span>degree<\/span> fashion experience.<\/span><\/p>\n


Fashion trailblazer, Billy Porter kicked off the event<\/span> with<\/span> a moderated conversation with Merle <\/span>Ginsberg<\/span> Style Editor<\/span> from L.A. Magazine focused on fashion inspiration,<\/span> career<\/span> and personal <\/span>stories.<\/span> Other notable guests included Lauren Bosstick<\/span>, Founder, Sk<\/span>inny Confidential<\/span>, Karl Kani, <\/span>Designer<\/span>, Busta Rhymes, and<\/span> Professional skateboarder P<\/span>–<\/span>Rod.<\/span><\/p>\n

\u201cOur education programming offers something for everyone<\/span>. The fashion community is<\/span>
beautifully<\/span> diverse,<\/span> and we want to share the stage<\/span> and amplify<\/span> those<\/span> voices that<\/span> are<\/span>
impactful<\/span>,<\/span>\u201d<\/span> s<\/span>aid<\/span> Kelly Helfman, President of<\/span> Informa Markets Fashion<\/span> \u201cThe<\/span> industry\u2019s needs <\/span>are<\/span> shifting,<\/span> and we are making sure that we are providing the resources for our attendees to <\/span>address these changes and<\/span> create<\/span> a space for important conversations<\/span> to be had.\u201d<\/span><\/p>\n

\"MAGIC<\/p>\n

MAGIC Las Vegas<\/span> presented<\/span> close to<\/span> 700 brands<\/span>,<\/span> with<\/span> a<\/span> 30<\/span>%<\/span> increase in new<\/span> exhibiting brands. <\/span>This season<\/span>,<\/span> to help<\/span> boost visibility for<\/span> new and emerging<\/span> designers<\/span>, brands were featured<\/span> at <\/span>the<\/span> front of the show including<\/span> Lioness, Vero Moda, Naked Feet, Korks and Paris Hilton Iconic <\/span>Collecti<\/span>on<\/span>.<\/span> New to MAGIC Las Vegas<\/span> for 2023<\/span> is<\/span> the<\/span> addition of<\/span> IMFC<\/span> (<\/span>Informa Markets Fashion <\/span>for Change)<\/span> which<\/span> is a companywide initiative<\/span> to elevate<\/span> minority-owned<\/span> businesses<\/span>.<\/span> The <\/span>February<\/span> IMFC<\/span> designers included<\/span> Admiral Row, Tao Holistics, C<\/span>ISE<\/span>Agnce and John + Julia<\/span>na<\/span> for <\/span>the February 2023 show.<\/span><\/p>\n

\"\"<\/p>\n

\u201cMAGIC returned to Las Vegas with full force to connect big box<\/span>,<\/span> boutique<\/span> and online<\/span> retailers <\/span>to the most sought<\/span>–<\/span>after brands in the trend and young contemporary categories.<\/span> We saw a <\/span>significant increase<\/span> in international brands<\/span> and retailers this February<\/span> including<\/span> Australia<\/span> and <\/span>the<\/span> U.K.<\/span> The<\/span> most popular<\/span> styles<\/span> we saw on the show floor<\/span> this season<\/span> were feathers, sparkles, <\/span>tulle, sheer tops, tapping into dopamine dressing and playing with textures<\/span>.<\/span>\u201d<\/span> Jordan Rudow, <\/span>Vice President of MAGIC<\/span>.<\/span><\/p>\n

Established brands<\/span> like Pistola, Adelyn Rae<\/span>,<\/span> Betsey Johnson<\/span>,<\/span> Lucy Paris<\/span>,<\/span> Sol and Selene<\/span>,<\/span> En <\/span>Saison a<\/span>nd Minnetonka were in attendance to share their<\/span> collections with<\/span> retail buyers<\/span> from <\/span>Lulus.com<\/span>,<\/span> Free People<\/span>,<\/span> Fashion Nova<\/span>,<\/span> Urban Outfitters<\/span>,<\/span> Boot Barn<\/span>,<\/span> ASOS.com<\/span>,<\/span> Buckle<\/span>,<\/span> Von <\/span>Maur<\/span> and Zappos.<\/span><\/p>\n


Highlights at MAGIC<\/span> Las Vegas<\/span> include industry expert sessions with the likes of Lauren Bosstick <\/span>from The Skinny Confidential<\/span> and<\/span> expert<\/span> panels where guests were educated on upcoming <\/span>trends in fashion<\/span>,<\/span> marketing,<\/span> public relations and social media.<\/span> Noteworthy<\/span> sessions<\/span> included <\/span>\u201cWomen o<\/span>f Color in Fashion\u201d<\/span> hosted by Edwina Kulego,<\/span> VP of<\/span> PROJECT Mens<\/span>, and \u201cFashion For <\/span>All<\/span>: Expanding the Definition of Inclusivity\u201d with<\/span> the founder of Runway of Dreams,<\/span> Mindy <\/span>Sche<\/span>ie<\/span>r<\/span>.<\/span> Day one at MAGIC wrapped<\/span> up<\/span> with a special performance by Hip<\/span>–<\/span>hop artist<\/span> Busta <\/span>Rhymes.<\/span><\/p>\n

\"\"
Over 500 contemporary men\u2019s and women\u2019s brands exhibited in PROJECT Las Vegas include <\/span>Nudie Jeans<\/span>,<\/span> Krost, Abrand Jeans<\/span>,<\/span> Keen<\/span>,<\/span> Unpublished<\/span>,<\/span> Lack of Color<\/span>,<\/span> Honor<\/span> The<\/span> Gift<\/span>,<\/span> Psycho <\/span>Bunny<\/span>,<\/span> Brodie Cashmere<\/span>,<\/span> Dolce Vita<\/span>,<\/span> Free People<\/span>,<\/span> Jason Wu<\/span> and<\/span> Cha<\/span>ser<\/span>.<\/span> Retailers<\/span> in <\/span>attendance at<\/span> PROJECT included<\/span> ALTER<\/span>,<\/span> Amazon Fashion<\/span>,<\/span> Fred Segal<\/span>,<\/span> South Moon Under<\/span>,<\/span> Belk<\/span>, <\/span>Nordstrom<\/span>,<\/span> Finish Line Inc<\/span>,<\/span> Stadium Goods<\/span>,<\/span> and DTLR.<\/span><\/p>\n

A new section on the show floor called<\/span> Essential<\/span> displayed<\/span> products<\/span> that meet<\/span> everyday<\/span> needs <\/span>Brands<\/span> displayed<\/span> essential products from apparel,<\/span> bedding<\/span>, wallets, footwear, and skincare brands <\/span>including<\/span> AWET New York<\/span>,<\/span> Cozy<\/span> Earth<\/span>,<\/span> Dorick Marcel<\/span>,<\/span> Fantom Wallet<\/span>,<\/span> G.H. Bass<\/span>,<\/span> Snow Peak<\/span>,<\/span> Taylor of Brooklyn<\/span> and<\/span> Keen<\/span>.<\/span><\/p>\n

\"\"<\/p>\n

PROJECT Las Vegas<\/span> offered<\/span> attendees access to expert panel discussi<\/span>ons with industry leaders <\/span>covering topics<\/span> including<\/span> retail strategies, the power of community,<\/span> fashion<\/span> and sustainability<\/span>. <\/span>Panellists included Edwina Kulego, VP of PROJECT,<\/span> Michael Fisher<\/span> of<\/span> Fashion Snoops,<\/span> legendary <\/span>designer<\/span> Karl Kani,<\/span> Sprayground<\/span> COO James Ferrel<\/span>,<\/span> Primitive Skateboarding<\/span> owner P<\/span>–<\/span>Rod<\/span> and <\/span>Thulani Ngazimbi, Founder<\/span> of<\/span> The Rad Black Kids<\/span>.<\/span><\/p>\n

A celebration held for the<\/span> 50<\/span>th<\/span> anniversary of Hip<\/span>–<\/span>hop<\/span> was held in PROJECT and MAGIC <\/span>Mens<\/span> where<\/span> legendary<\/span> designer Karl Kani<\/span> was presented<\/span> with<\/span> a<\/span> Lifetime<\/span> I<\/span>con award for his <\/span>contribution to fashion over the past thirty years. Kani\u2019s<\/span> designs were featured at MAGIC Men <\/span>and<\/span> have been seen on hip<\/span>–<\/span>hop<\/span> and R&B<\/span> legends<\/span> like A<\/span>a<\/span>liyah, Tu<\/span>–<\/span>Pac and Montell<\/span> Jordan.<\/span><\/p>\n

\u201cWith MAGIC celebrating 90 years next year and Karl Kani launching his business with us in <\/span>1991,<\/span> we want to recognize the legacy and importance of the opportunity that we provide for <\/span>businesses to launch and scale.<\/span> PROJECT and MAGIC<\/span> have<\/span> been and<\/span> will always be imperative players<\/span> in<\/span> launching, scaling and establishing lasting fashion brands.<\/span>\u201d<\/span> Edwina Kulego, <\/span>Vice President, International and<\/span> Men\u2019s<\/span>, Informa Markets Fashion<\/span><\/p>\n

Sourcing at MAGIC<\/span> included nearly 1000 exhibitors from over 35 countries.<\/span> The<\/span> show floor <\/span>included<\/span> apparel, footwear,<\/span> and<\/span> accessories<\/span> manufacturers,<\/span> fabric and trim<\/span> suppliers,<\/span> as well as <\/span>packaging manufacturers<\/span>,<\/span> fashion technology<\/span> and<\/span> service providers. China had the largest Information Classification: GeneralInformation Classification: General footprint at this season\u2019s show, a sourcing destination whose presence had been restricted due to the pandemic over the past few years.
\n<\/span><\/p>\n

This year Sourcing at MAGIC brought back the sustainability gallery<\/span>,<\/span> sustainable<\/span> denim<\/span> display <\/span>and<\/span> a<\/span> featured space on the show floor for non<\/span>–<\/span>profit organizations to share their missions with <\/span>attendees in a new concept space called Social Good Row.<\/span> Expert presentations<\/span> included<\/span> \u201cAn <\/span>Introduction to 3D and Digital Creation<\/span>\u201d<\/span> with Ben Hanson from Interline,<\/span> “<\/span>Got Social Good? <\/span>Why working on Social Good helps your Company\u2019s Values<\/span>\u201d<\/span> with<\/span> Dr Cindy Lin of Hey Social <\/span>Good and<\/span> \u201c<\/span>Spring<\/span> \/ Summer 2024<\/span> Apparel Sourcing<\/span> Trends<\/span>\u201d<\/span> with<\/span> Nia Silva from Fashion Snoops.<\/span><\/p>\n

Top<\/span> brands and retailers<\/span> who<\/span> sourced this season at<\/span> Sourcing at MAGIC floor included<\/span> Bella <\/span>Canvas<\/span>,<\/span> H & M<\/span>,<\/span> Overstock.com<\/span>,<\/span> Pac Sun<\/span>,<\/span> Sanctuary Clothing Inc<\/span>,<\/span> Speedo<\/span>,<\/span> Stitch Fix<\/span>,<\/span> Vans<\/span> and <\/span>Walmart<\/span>.<\/span><\/p>\n

\"\"<\/p>\n

ABOUT INFORMA MARKETS FASHION<\/span>
Informa Markets Fashion connects and inspires the global fashion community through<\/span> online <\/span>experiences, industry insights, and worldwide fashion trade events, including MAGIC, COTERIE, <\/span>PROJECT, and SOURCING at MAGIC. <\/span><\/p>\n

From more effective manufacturing and supply chain <\/span>opportunities to creative design inspiration and retail on the wholesal<\/span>e floor, Informa Markets <\/span>Fashion\u2019s diverse portfolio supports the entire fashion ecosystem<\/span> –<\/span> fostering innovation and <\/span>driving creativity year<\/span>–<\/span>round. For more information on upcoming events, <\/span><\/p>\n

please visit: <\/span>www.findfashionevents.com<\/span><\/p>\n

ABOUT MAGIC LAS VEGAS<\/span>
MAGIC Las Vegas is a high<\/span>–<\/span>energy fashion experience and home to the largest selection of <\/span>trendy, young contemporary, and modern sportswear, footwear and accessories brands in the <\/span>industry. <\/span><\/p>\n

Fusing scale with curation to foster community, drive connectivity and<\/span> deliver unique <\/span>experiences, MAGIC Las Vegas joins a global audience of retail buyers<\/span> –<\/span> from big<\/span>–<\/span>box to <\/span>boutique<\/span> \u2013<\/span> together with influencers, media, and industry thought leaders. MAGIC Las Vegas is <\/span>more than just an event: it\u2019s a deeply rooted community and<\/span> a place brands and retailers call <\/span>home. <\/span><\/p>\n

For more information, please visit<\/span> www.<\/span>magicfashionevents.com<\/span> and<\/span>
@magicfashionevents<\/span><\/p>\n

ABOUT PROJECT LAS VEGAS<\/span>
PROJECT LAS VEGAS represents what\u2019s new, now, and next in men\u2019s and women\u2019s<\/span>
contemporary apparel, footwear and accessories, PROJECT Las Vegas is where domestic and <\/span>international buye<\/span>rs go to be inspired by higher<\/span>–<\/span>end brands, find products from culturally <\/span>relevant mid<\/span>–<\/span>market<\/span> labels<\/span> and connect with like<\/span>–<\/span>minded industry thought leaders and fashion Information Classification: GeneralInformation Classification: General insiders. <\/span><\/p>\n

Through a fusion of community, education, media, and experiences, PROJECT Las Vegas propels the next season\u2019s top trends, generates global awareness, and ultimately, drives commerce. <\/span><\/p>\n

For more information, please visit www.projectfashionevents.com or
@projectshow
\n<\/span><\/p>\n

ABOUT SOURCING at MAGIC<\/span>
SOURCING at MAGIC allows fashion businesses, brands and sourcing professionals to connect <\/span>and collaborate with a community of<\/span> global manufacturers, suppliers, and service providers. <\/span>With a strong presence among international exhibitors and attendees and deep domestic <\/span>connections, SOURCING at MAGIC is a global community. <\/span><\/p>\n

With a forward<\/span>–<\/span>thinking approach <\/span>and commitment to the evol<\/span>ution of the global apparel supply chain, SOURCING at MAGIC <\/span>consistently provides access to emerging fashion technology, solutions, sustainable resources, <\/span>educational content, networking, and extended visibility into the industry\u2019s most critical global <\/span>iss<\/span>ues.<\/span><\/p>\n

For more information, please visit:<\/span> www.sourcingatmagic.com<\/span> and<\/span>
@SOURCINGatMAGI<\/span>C<\/span><\/p>\n

MEDIA CONTACTS:<\/span><\/p>\n


Kristin Borland<\/span>
Informa Markets Fashion<\/span>
Kristin.borland@informa.com<\/span><\/p>\n


Joe Yang<\/span>
Agentry PR<\/span>
joe@agentrypr.com<\/span><\/p>\n

\"\"<\/p>\n

For advertising with Soul Central Magazine
\nContact Soulcentralmagazine@gmail.com<\/p>\n","protected":false},"excerpt":{"rendered":"

New York, NY (February 21, 2023) Informa Markets Fashion, organizers of the largestthe wholesale fashion market in the United States, comprised of three co–located shows MAGIC, PROJECT and Sourcing at MAGIC concluded their three–day event which hosted over 25,000 attendees including retail buyers, press, influencers, participating brands, and more, at the Las Vegas Convention Center, […]<\/p>\n","protected":false},"author":1,"featured_media":166528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"jnews_review":[],"enable_review":"","type":"","name":"","summary":"","brand":"","sku":"","good":[],"bad":[],"score_override":"","override_value":"","rating":[],"price":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[210,41,397,66],"tags":[842,843,844],"class_list":["post-166547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artshistoryculture","category-community-press-release","category-fashion-trends","category-featured-post","tag-community-and-commerce-converge-at-the-february-2023-editions-of-magic","tag-fashion","tag-project-and-sourcing-at-magic-las-vegas"],"_links":{"self":[{"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/166547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/comments?post=166547"}],"version-history":[{"count":0,"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/posts\/166547\/revisions"}],"wp:attachment":[{"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/media?parent=166547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/categories?post=166547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/soulcentralmagazine.com\/index.php\/wp-json\/wp\/v2\/tags?post=166547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}